In the everyday world, we see so many changes to all industries where there is integration with high tech. This becomes a new fusion of the future industries.
The jewellery industry has become undifferentiated and there is a need for more high tech innovations than has been done. I see that there is an opportunity to fuse the gaming industry with the jewellery industry.
So far, the response has been great. Elena and I see many ways to have the jewellery industry be more differentiated. This includes hologram technology and exclusive video game bundles.
We believe that jewellery needs to step out from its usual way of selling and go into a fusion with IT and gaming industries. God bless, it will be a tremendous success!