The digital experience

With today’s speed of technical progress, the digital experience is paramount. But what type of digital experience, exactly?

While having the increased convenience of buying high-value items is commendable, the brands that create their own world through video have the best staying power. Who can forget Burberry’s “trailer” on their history?

As a millenial, I want more brands to do what Burberry is doing instead of just being a usual transaction. Meaning regular beautifully crafted videos, innovative ad campaigns and digital integration with runway shows.