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For a long time, fine jewellery has been the sort of accessory that you only wear on special occasions. There are attempts of trying to change that and have fine jewellery accessible for everyday wear, which is a step in the right direction. I hope attempts of this would go further and have the fine jewellery provide great and memorable experiences.

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De Beer’s Tracr technology is already available to be piloted by diamond companies. Alrosa is already trialling this new exciting technology. The blockchain technology allows full traceability from end to end for a diamond, giving full clarity on its origins and whether the diamond is natural or synthetic. I think that eventually, the Tracr technology should be made compulsory or at the very least, highly recommended. This is so that consumer confidence can be ensured and efficiencies in the value chain can be achieved.

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I’ve always been an advocate for diamond derivatives but previous attempts at it have ended in failure. Until 2017, where the first successful diamond exchange was built by the Indian Commodity Exchange. As of 2019, the exchange is still up and working well. To get around the standardisation issue, contracts are offered as a 30 cent product basket for diamonds which are round brilliants, H/VS2, triple excellent, pointed culet and fluorescence none. The stones are certified and delivered through their logistics partner Malca Amit. It is a great thing that the diamond industry can take advantage of hedging like in...

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In the everyday world, we see so many changes to all industries where there is integration with high tech. This becomes a new fusion of the future industries. The jewellery industry has become undifferentiated and there is a need for more high tech innovations than has been done. I see that there is an opportunity to fuse the gaming industry with the jewellery industry. So far, the response has been great. Elena and I see many ways to have the jewellery industry be more differentiated. This includes hologram technology and exclusive video game bundles. We believe that jewellery needs to...

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With today’s speed of technical progress, the digital experience is paramount. But what type of digital experience, exactly? While having the increased convenience of buying high-value items is commendable, the brands that create their own world through video have the best staying power. Who can forget Burberry’s “trailer” on their history? As a millenial, I want more brands to do what Burberry is doing instead of just being a usual transaction. Meaning regular beautifully crafted videos, innovative ad campaigns and digital integration with runway shows.

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