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Fine jewellery and the experience

For a long time, fine jewellery has been the sort of accessory that you only wear on special occasions. There are attempts of trying to change that and have fine jewellery accessible for everyday w...
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Tracr and the future

De Beer’s Tracr technology is already available to be piloted by diamond companies. Alrosa is already trialling this new exciting technology. The blockchain technology allows full traceability from...
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Diamond Derivatives, Successful At Last

I’ve always been an advocate for diamond derivatives but previous attempts at it have ended in failure. Until 2017, where the first successful diamond exchange was built by the Indian Commodity Exc...
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The fusion of jewellery and gaming

In the everyday world, we see so many changes to all industries where there is integration with high tech. This becomes a new fusion of the future industries. The jewellery industry has become undi...
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The digital experience

With today’s speed of technical progress, the digital experience is paramount. But what type of digital experience, exactly? While having the increased convenience of buying high-value items is com...
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Educating Our Customers

I am a strong believer in educating customers when they are choosing a diamond, for investment or for pleasure. I heard so many complaints from customers that the process of purchasing a diamond is...
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Dynasty created by Alrosa

Alrosa recovered a unique 179 ct rough diamond from the Nyurbinskaya kimberlite pipe in Yakutia in 2015. It took 1.5 years for the best craftsmen of Diamonds Alrosa to create 5 amazing pieces of ar...
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